Robb Choice 2012 Ended Perfectly on the Bund in October

On October 17, 2012, the private enjoyment ceremony marking the 5^th anniversary Robb Report – Robb Choice · Best of the Best 2012 started as planned at the hotel Waldorf Astoria Shanghai on the Bund. Nearly 200 opinion leaders, leading entrepreneurs, stars and artists joined Robb private enjoyers to reveal the award winners in Robb Choice 2012. Among them were Mr. Liu Jiang – President of Trends Media Group, Mr. Shou Ma – Vice President of Trends Media Group and Executive Publisher of Robb Report, Mr. Yao Ming, artists Liu Ye and Yue Minjun, and renowned entrepreneurs Shen Nanpeng and Zhao Yong.

The ceremony chose solemn black and gold as its thematic colors. These colors, under the shine of huge ancient-style pendant crystal lamps, emphasized the elegance of the ceremony. The corridor connecting the wine party to the banquet hall was used as an elaborately arranged demonstration area for pictures of award-winning brands. These exquisite pictures on the wall carried comments from experts of the luxury industry and put every guest in a palace of arts and luxuries. In the Jinghui hall and Jiahui hall on second story of the hotel, the concept of “Robb Home” was presented for the 5^th anniversary of Robb Choice. Wuliangye Vintages, Singapore Airlines, and Zhaoyi Jade were on display this time at “Robb Home”.

At 19 o’clock, Robb Choice 2012 formally started in the Shanghai General Hall on the second story of Waldorf Astoria Shanghai on the Bund. Following a graceful jazz dance, the emcee Cao Qitai took the stage and gave an amazing talk show to introduce the private enjoyment ceremony for the 5^th anniversary of Robb Choice to all guests present here. His articulation and good sense of humor impressed the guests.

Mr. Shou Ma, Vice President of Trends Media Group and Executive Publisher of Robb Report, wore a classic black suit and said: “For five years, Robb Report – Robb Choice has always stuck to the same coordinates to measure items that appear in our reports and to sense the concepts and spirits embodied in them. As a co-founder of this magazine, I hope that, in the historical museum of the future, this magazine is there not as part of a certain industry, but as the proof of one of China’s material eras. We are working every day to get close to this goal. We feel lucky, and we are scrupulous because we know that is difficult.” Mr. Shou Ma then raised his cup to greet all guests as a host.

The year 2012 means a lot to the Chinese edition of Robb Report. The past five years gathered 61 cover artists and over 1000 private enjoyers and entrepreneurs. In 2012, we released a quality life report, and we tracked and analyzed luxuries across the globe in the Chines edition. In 2012, Robb Choice · Best of the Best featured an authoritative list for 9 categories of upscale consumables, in-depth investigations by 62 authoritative experts, and 49 champion awards.

Award-winning brands deserve the awards and have their positions in Robb Choice as they have the best products of their respective industries. The most exciting product was Yao Ming Napa Valley Cabernet Sauvignon. This wine was introduced to China two years ago and made its way to Robb Choice this year with its brilliant quality. Its owner, giant Yao Ming, stepped onto the Robb Choice podium with his unique height.

Awards for Robb Private Enjoyers were another climax of the night. Robb Choice has high standards for the selection of private enjoyers. These standards care more about their lifestyles and their attitudes towards life. Each private enjoyer deserves respect. In his acceptance speech, 2012 Robb Private Enjoyer Chen Kaige, from his perspective, told people what he thought made a Private Enjoyer. He also said: “A thing can be called a luxury only if it best reflects the concepts of the times and deserves to be preserved.” On the podium, 2012 Robb Private Enjoyer Gan Guoliang said: “My luxurism always has something to do with the human heart.”

The ceremony approached its end amid Robb Artist Dai Yuqiang’s passionate singing of Nessun Dorma. In his speech, Mr. Liu Jiang, President of Trends Media Group, said: “We respect things and people who create them. We enjoy what things bring to us and we respect human wisdom and spirit in creating things. Robb Report is not only a magazine but also a collection of the most beautiful things in life.” This was also what many other people felt about Robb Report – Robb Choice · Best of the Best 2012. The ceremony has ended, but it is just a start for many people, because they will never stop their pursuit of beauty.